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What Is Influencer Marketing and Its Benefits

by deepika

Barging into a potential influencer’s DMs out of the blue and asking them for a partnership might not be the best way to start a relationship. Don’t get me wrong—it works sometimes, but there are better ways to communicate. A huge follower base means nothing if those followers don’t care about your offer. Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online.

However, instead of setting these broad targets as your two goals, it will be more effective to kick off on your strategy by honing in on what your brand’s needs are. Perhaps you want to increase your customer base in a younger demographic. Or you want to expand into a new user group with a new product. Or you want to skip trends and utilize influencers to talk about your brand values.


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This is the direct reflection of how influencer marketing has become one of the trusted marketing tactics for digital marketers across the world. Consistency brings the best results – the core principle for various channels, including influencer marketing. When people come across your brand once and again, they are more likely to become paying customers. Another problem with influencer marketing is the risk of scams and fake followers.

You are, however, allowed and encouraged to share the post as much as possible on social media and to your audience. This app can search out top content shared by influencers based on topic and location. Use it to identify thought leaders and discover potential influencer partnerships based on the quality of the content they share. A social media influencer who has worked hard to build a following will not accept a deal that makes their own personal brand seem inconsistent.

Customizable dashboards offer a snapshot of top influencers and their conversations, along with whatever other charts you want to see. After your content is published, reach out to them by e-mail (you can find their e-mail address with Hunter) to let them know they’re mentioned. Read the fine print of their guidelines and try to target blogs that allow you a dofollow link back to your website. As I said earlier, people love sharing their experiences, but most influencers are too busy to talk to strangers and help newbies.

You don’t need to cover their travel expenses or invest funds to help them get a post ready. The professional influencers have their own contacts in the industry to help them shoot a video-clip or click a picture to promote your product. The low capital investment is the main reason why you get an excellent ROI with all your marketing ventures involving social media influencers. The social media share and search algorithms will automatically suggest your content to the followers of the influencer.

A relevant influencer shares content relevant to your business and industry. They need to have an audience that aligns with your target audience. Almost three-quarters (72.5%) of U.S marketers will use some form of influencer marketing this year — and that number is only going up over time. In the last five years alone, 1,360 influencer marketing-oriented platforms and agencies have entered the market. The goal of our blog is to provide value to brands and marketing teams. They’re not as broad as a definition post would be, and they don’t need the depth of a boots-on-the-ground strategy post.

The solution for brands is to go for influencers, who create videos. You can use tracked links, which will show the source of each contact for purchase you receive. Craft them with UTM link builders, such as Tilda or Google Analytics. Remember to shorten links with special services – they will look nicer on social media.

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